Marketing Strategy

No one plans to fail, but many fail to plan. At WHYFOR, every project begins with establishing goals, identifying markets, planning the approach, and matching the right tools for the job.
// AUDIENCE RECOGNITION
// COMPETITIVE ANALYSIS
// BRANDING & NAMING
// CONTENT & MESSAGING
// MARKET RESEARCH
// ANALYTICS

Digital & Interactive

Web 3.0, mobile, apps, e-pubs, QR codes? By the time you finish reading this, technology will already have changed before you even knew how to use it. Trying to keep up can be a distraction, leaving the focus on business growth in the rearview. WHYFOR is dedicated to staying ahead of the curve so our clients don't have to.
// MOBILE, TABLET & EMERGING PLATFORMS
// CONTENT MANAGEMENT SYSTEMS
// WEB
// KIOSKS & TOUCHSCREENS

Social Marketing & Media

We hate to be the one to tell you, but your brand is no longer defined by your brochures, print ads and fancy website. It lives on Facebook and Twitter and on smartphones and in email inboxes (or junk folders, if not done right). Your brand is what people say it is and what they say is based on their experiences with it. Social networks and user-generated content are changing the fabric of online experiences. WHYFOR develops strategies and helps clients select the tools that promote dialogue, naturally connect consumers to your brand and increase loyalty.
// SOCIAL & SEARCH
// PARTICIPATION & ACTIVATION
// EMAIL MARKETING
// MEDIA PLANNING & BUYING

Advertising

In a single day, your customers will see over 15,000 advertisments. Will your ad be one they remember? Effective advertising is about strategic messaging, compelling creative, accurate placement, and planned repetition. Digital or print, WHYFOR helps clients cut through the noise and compel consumers to action.
// CREATIVE
// CAMPAIGNS & MESSAGING
// RESEARCH AND PLACEMENT
// MEDIA BUYING

Print

Regardless of the propaganda, print is here to stay. Used effectivly, print continues prove its versatility as a stand alone tool for communication and increasingly as an useful driver of customers to more timely and relevant digital communications. Whether it's direct mail, a corporate brochure, or an event program, WHYFOR knows how and when to put print to work.
// ANNUAL REPORTS
// BROCHURES & COLLATERAL
// DIRECT MAIL
// EVENT MATERIALS & SIGNAGE
// MAGAZINES & NEWSLETTER
// PRODUCT DESIGN & PACKAGING