WHYFOR | marketing. advertising. design | Phoenix, Arizona | Vantage West Credit Union
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Vantage West Credit Union

Vantage West Credit Union

With almost $1.5 billion in assets, Vantage West Credit Union was looking for an agency to help reinvent the bank’s image and messaging by positioning the financial institution as a “serious and professional” financial services option.

To take advantage of the general public’s displeasure with big banks, WHYFOR developed a year-long marketing and advertising campaign based around the top level message of “You Deserve More.” This high-level messaging strategy acknowledged the typical banking customers frustrations, while the campaign graphics were simple, effective and were flexible enough to support a variety of media including tv and radio spots and print and online advertisements. From concepts to final production, WHYFOR continues to deliver strategies and powerful executions that help lift the Vantage West brand and member engagement to the next level.

Industry

Financial

Location

Tucson, AZ

Category

Advertising, Branding, Interactive, Marketing, Print